AssociateTactics.com

Are your sales pages converting as well as you’d like? Does your sales copy grab your readers’ attention and compel them to read further? Or do your words struggle to make a point, ramble on and miss the target. If your sales pages are finding few if any buyers, maybe you need to use more power words.

Power words capture your readers’ attention, motivate them into action, bring them to the buying table with money in hand, and make them anxious to click on your links and purchase your products.

So, what are power words? They are words that do something, activate your imagination, bring your product to life, and set people in motion. They elicit a strong emotional response from your readers. They are carefully selected words that encourage a reader to continue through your entire copy and compel them to take action rather than clicking away and leaving your page.

Power words should be used throughout your sales page beginning with the title and continuing throughout the entire document. Your title should use power words that create a positive impact and entice your visitor to read on. In the body of your sales copy, use power words liberally to encourage your visitor to read the rest of your copy.

Words like Fantastic, Powerful, and Secret are power words that will cause your readers to want to read on for more information. They cause your reader to assume that they are about to see something that is really great. This process takes place at the subconscious level and is extremely effective at converting lookers into buyers. Other power words are:

Amazing
Discover
Easy
Exclusive
Extraordinary
Fast
FREE
Guarantee
Incredible
Outstanding
Proven

When we hear words like ‘Secret’ our minds immediately want to know the details. It is how our brains function. Everyone wants to be among that small circle of people who are privy to that secret information. Using the word secret in your sales copy engages your readers until the very end.

However, when selecting power words for your sales copy, be choosy and don’t overdo it. The over use of power words can be a turnoff and come across as being too good to be true.

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Article Source: http://EzineArticles.com/?expert=Jo_Mark

posted by Deron Dohanich \\ tags: words that sell and make money

The Web Publishers’ Code of Conduct was created by Commission Junction/Be Free and Performics in December 2002 (and updated in February 2003 and July 2004) to help protect affiliates against badware.

The Code of Conduct is intended to protect affiliates against the redirection of their affiliate links, and the system seems to be working. But there is one aspect of the new standards that you might not know about.

If you redirect your affiliate links through META tags, .htaccess, or any other method, you will need to add a parameter to your links, so that the various adware applications will know not to pop up and take over your link.

All you will have to do is add &afsrc=1 to the end of your affiliate links from Be Free, CJ, or Performics.

According to the Code of Conduct, “This ‘afsrc’ parameter option is provided to address the case where affiliates modify or mask the links provided to them from the affiliate service providers and it becomes impossible to determine that they are affiliate links based on their appearance.”

For example, the a typical affiliate link might look like this:

http://www.mysite.com/redirect?offerid=12345

If we were going to redirect this link, we would add the parameter from the Code of Conduct, and the result would be:

http://www.mysite.com/redirect?offerid=12345&afsrc=1

posted by Deron Dohanich \\ tags: affiliate tip

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and continue to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that are focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.

Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above do not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end up maintaining a good source of income and surviving in this business that not all marketers can do.
Besides, think of the huge paychecks you will be receiving!

posted by Deron Dohanich \\ tags: Affiliate Marketing

From: Ed Zivkovic Home Business Webmaster

Maximum Page Rank

There is no need to give away valuable Page Rank to affiliate programs. You signed up to make money, not to increase their search engine rankings.

Most Internet Marketers today add affiliate links to their sites in order to generate additional revenue which helps offset the cost of running the site.

It has now become necessary to cloak affiliate links because some web savvy surfers seem to have a sour taste in their mouth at the thought of some webmaster making money as a result of their purchase.

Cloaking

There is a number of ways to cloak affiliate links. The most popular include displaying affiliate pages in an encrypted frame and the very simple “mouse-over” technique. While displaying affiliate sales pages in a frame is a good way to cloak the link, it is not reliable because some, (not all) affiliate programs cannot track correctly if the affiliate URL is displayed in a frame.

The mouse-over technique will display a URL of your choice so that the affiliate URL is hidden. This is done by adding information to the status bar. This too in not reliable because the right mouse menu can reveal the real URL in an instant. This technique will also drain your valuable Page-Rank (PR) because the link points directly to the affiliate sales page.

Not cloaking your affiliate links will also drain your PR and reduce your click-through rates. So because it has become necessary to cloak affiliate links, I have decided that I may as well keep all the PR at the same time.

Another way

The redirection page is no secret but still many Internet Marketers do not set this up and yet it involves about the same amount of effort as cloaking the link into an encrypted frame.

There is a couple of places Online where you can create a redirect page instantly for free and you need not upload the page to your own site. This is an excellent way to cloak links within the body of emails but if you use this on your web pages, it will still drain your PR. It will pass the PR along to the redirection service.

http://www.compacturl.com and http://www.tinyurl.com are two sites that I know of that provide this free service.

How to create your OWN redirection page and keep all the PR!

1. Create a new HTML document.

2. Add the following line of code to the “head” of the document:

meta content=”0; url=http//www.youraffiliateURL?yourIDnumber” http-equiv=”refresh”

3. Replace “http//www.youraffiliateURL?yourIDnumber” with your affiliate URL.

4. Name the page to reflect the affiliate program and upload this page to your site and point that particular affiliate link to this page.

If you have joined a number of affiliate programs, you might like to create a new directory and add all these redirection pages to this new directory.

I have set this system up at my site and then one day discovered that some of these pages had a Page Rank of 3 or 4 with no outbound links. This is a waste. So now I have added a link back to my home page on these pages. This now serves to direct all my valuable PR to pages that I choose. I do this with all outbound affiliate links.

Benefits

1. The Affiliate Link is not displayed.
2. Keep all the PR.
3. Target different keywords with the outbound links.

More about how tinyURL.com came into being:  http://tinyurl.com/yuq6b

There is more info about how Page Rank works here: http://www.google.com/corporate/tech.html

To discover how much Page Rank a particular page is, you’ll need the Google Toolbar: http://toolbar.google.com/

The author, Ed Zivkovic is a self taught webmaster. His website contains many free downloads and all sorts of tips for work at home webmasters.

posted by Deron Dohanich \\ tags: retaining page rank with affiliate links